A curved and colored PVC strip curtain to structure the space
Project details
Location: London, UK
Project: An ephemeral store, including a warehouse and an office, in London’s Old Spitalfields Market.
Tasked with building a utilitarian, recession-friendly pop-up store that the famous shoe manufacturer could replicate worldwide, Campaign designed the Spitalfields store along the lines of a warehouse. Evoking the brand’s past as a working-class staple (and later as a counterculture favorite), the architects chose cheap industrial materials, all of which are abundant and easy to assemble.
Metal gypframe wall units showcase the shoes on the back wall, construction lights dangle from the ceiling, and wooden shipping pallets stack up to form ready-made display islands. Recovered furniture, wrapped in plastic and scattered around the store, become improvised shoe racks and also form the counter of the cash register. On the back wall, a yellow and white fluorescent light recalls the yellow of Dr. B.’s signature warning tape. Martens, matching the color of the heavy-duty PVC curtain that separates the store from the windows.
The materials used are: the Gypframe metal wall system used to create the display system, the PVC warehouse curtain used to create the store divisions, shrink-wrapped salvage furniture to create the cash register. All signage is stenciled directly onto the storefront or glass floor and lighting is provided by Site Box.
Does this project inspire you?
Related Posts
