{"id":5504,"date":"2021-03-31T17:13:02","date_gmt":"2021-03-31T15:13:02","guid":{"rendered":"https:\/\/pvc-souple.com\/2021\/03\/31\/pop-up-store-dr-martens\/"},"modified":"2023-03-17T15:53:18","modified_gmt":"2023-03-17T14:53:18","slug":"pop-up-store-dr-martens","status":"publish","type":"post","link":"https:\/\/pvc-souple.com\/en\/2021\/03\/31\/pop-up-store-dr-martens\/","title":{"rendered":"Pop-up store Dr Martens"},"content":{"rendered":"\n

A curved and colored PVC strip curtain to structure the space<\/h1>\n\n
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Project details<\/h3>\n\n\n\n

Location<\/strong>: London, UK<\/p>\n\n\n\n

Project<\/strong>: An ephemeral store, including a warehouse and an office, in London’s Old Spitalfields Market.<\/p>\n<\/div>\n\n\n\n

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Credits<\/h3>\n\n\n\n

Architect: Campaign Unit 16 Perseverance Works<\/a> <\/p>\n\n\n\n

Photographer: Hufton+Crow<\/p>\n\n\n\n

Project page<\/a><\/p>\n<\/div>\n<\/div>\n\n

\"PVC
A colored PVC strip curtain to structure the space<\/figcaption><\/figure>\n

Tasked with building a utilitarian, recession-friendly pop-up store that the famous shoe manufacturer could replicate worldwide, Campaign designed the Spitalfields store along the lines of a warehouse. Evoking the brand’s past as a working-class staple (and later as a counterculture favorite), the architects chose cheap industrial materials, all of which are abundant and easy to assemble.<\/p>\n\n

\"PVC<\/figure>
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Metal gypframe wall units showcase the shoes on the back wall, construction lights dangle from the ceiling, and wooden shipping pallets stack up to form ready-made display islands. Recovered furniture, wrapped in plastic and scattered around the store, become improvised shoe racks and also form the counter of the cash register. On the back wall, a yellow and white fluorescent light recalls the yellow of Dr. B.’s signature warning tape. Martens, matching the color of the heavy-duty PVC curtain that separates the store from the windows.<\/p>\n<\/div><\/div>\n\n

\"Yellow<\/figure>
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The materials used are: the Gypframe metal wall system used to create the display system, the PVC warehouse curtain used to create the store divisions, shrink-wrapped salvage furniture to create the cash register. All signage is stenciled directly onto the storefront or glass floor and lighting is provided by Site Box.<\/p>\n<\/div><\/div>\n\n

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\"Yellow<\/figure><\/div>\n\n\n\n
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\"Custom<\/figure><\/div>\n<\/div>\n\n
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Does this project inspire you? <\/strong><\/p>\n\n\n\n

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We can help you, contact us !<\/a><\/div>\n<\/div>\n\n\n\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"

A curved and colored PVC strip curtain to structure the space Project details Location: London, UK Project: An ephemeral store, including a warehouse and an office, in London’s Old Spitalfields Market. Credits Architect: Campaign Unit 16 Perseverance Works Photographer: Hufton+Crow Project page Tasked with building a utilitarian, recession-friendly pop-up store that the famous shoe manufacturer could replicate worldwide, Campaign designed …<\/p>\n","protected":false},"author":1,"featured_media":5348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nPop-up store Dr Martens - CLOISON PVC SOUPLE DESIGN<\/title>\n<meta name=\"description\" content=\"Discover an example of a pop-up store made with a yellow transparent PVC strip curtain. 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